- Data contains valuable business insights that can help your organization achieve its goals.
- Threats to data availability come from many sources, from cyberattacks to user errors.
- Make sure you opt for a storage solution that will not only grow with your business, but protect your data every step of the way.
“Data is the lifeblood of your business, and there isn’t a business process that doesn’t depend on data.” These are the words of Stuart Thomson, the worldwide storage marketing manager at IBM. As such, it’s essential that businesses optimize and protect this vital resource.
Your data needs to be accessible and available
Data starts to accumulate from the first day of operations — and as a business matures, its data grows with it. Analyzing data can give businesses better insight into operations, customers, and more, allowing leaders to make more informed and strategic business decisions.
Data starts to accumulate from the first day of operations — and as a business matures, its data grows with it. Analyzing data can give businesses better insight into operations, customers, and more, allowing leaders to make more informed and strategic business decisions.
“But the growth of data also brings increasing complexity that can quickly become a challenge to manage,” Thomson said. “If organizations don’t take a thoughtful and strategic approach to managing their information, data can easily become siloed in different departments and systems, hindering the ability to capitalize on insights because the whole picture is hard to see,” he added.
“For example, if marketing creates a dataset, and then sales creates a different dataset, and that customer data ends up in disparate systems, you lose the opportunity to leverage the insights in that data. That can make the difference between winning and losing. This added complexity also introduces greater risk to data security,” Thomson said.
This is why it’s critical to have an information infrastructure that brings simplicity to keeping your data accessible, available and protected. And the right storage solution can help you do just that.
Click here to view original web page at www.businessinsider.com